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The digital media and programmatic advertising ecosystem is a complex and too often confusing place.
EMPIRIQ helps clients find the signals in the noise.
We are a media technology advisory working hand-in-hand with brands, publishers, AdTech vendors and the finance community to tackle the most challenging problems we face as an industry.
Whether navigating privacy changes, developing new business, uncovering ad fraud, greening the supply chain or deploying AI process automation, our work ensures that the next phase of digital media growth is built on solid foundations.
We are AdTech veterans who operate on the belief that transparency, candor and reality testing illuminate the path to shareholder value, better advertiser outcomes and a free and open internet where publishers thrive.
WHO?
Founder and Managing Director
Grant Gudgel started EMPIRIQ Media Advisors in 2018 with the goal of helping solve some of the toughest challenges facing the AdTech industry.
Grant brings a wide range of experience from launching a social media automation platform in the tourism industry to co-founding and exiting an early in-app video and pre-bid SSP, to designing Dynamic Creative Optimization strategies for global brands and building cookieless performance media products with AdTech vendors.
With an industry network spanning North America and Europe, Grant partners with players across the AdTech ecosystem spanning business development, product positioning, international growth strategy, the emerging forensic adtech ecosystem and M&A advisory.
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